Privacy Policy
Operated by RevolutionParts Inc · Effective date: 11/2024 · Last updated: 4/2026
1. Who We Are
PartsDirect.parts is a trade name of RevolutionParts Inc, an automotive eCommerce operator headquartered at:
RevolutionParts Inc58 S. River Dr, Suite 101
Tempe, AZ 85288
📞 (602) 654-0207
✉️ [email protected]
🕐 Monday–Friday, 9am–5pm EST
This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use PartsDirect.parts. By using this site, you agree to the practices described in this policy.
2. Information We Collect
Information you provide directly
- Name, email address, phone number, shipping and billing address
- Vehicle information (year, make, model, VIN) when provided for fitment verification
- Order details and purchase history
- Communications you send us through contact forms, email, or phone
Information collected automatically
- IP address, browser type, operating system, and device type
- Pages visited, time on site, referring URLs, and clickstream data
- Cookie identifiers and session data
- Performance and error data collected through monitoring tools
Information from third-party tools
We use the following third-party services that collect data when you visit or transact on our site:
| Service | Purpose | Data Collected |
|---|---|---|
| Google Analytics (GA4) — 2 instances | Site traffic and behavior analysis | Page views, session data, device info, IP address (anonymized) |
| Google Ads Remarketing | Advertising and retargeting | Browsing behavior, conversion events, cookie identifiers |
| Bing Universal Event Tracking (UET) | Advertising analytics | Browsing behavior, conversion events |
| Datadog RUM | Site performance monitoring | Error logs, page load times, session data |
| PayPal Commerce Platform | Payment processing | Payment details, billing information, transaction data |
| Fulfillment distributors (PartsAuthority, The Parts House, Rough Country) | Order fulfillment and shipping | Name, shipping address, order contents — transmitted to process and ship your order |
3. How We Use Your Information
- To process and fulfill your orders, including transmitting order data to our authorized distribution partners
- To communicate with you about your orders, returns, and support requests
- To improve our website and product catalog based on usage patterns
- To serve relevant advertisements through Google and Bing ad platforms
- To monitor site performance and diagnose technical issues
- To comply with legal obligations and enforce our Terms & Conditions
4. How We Share Your Information
We share your information only as described below. We do not sell your personal information to third parties for their own marketing purposes.
With fulfillment partners
When you place an order, your name, shipping address, and order contents are transmitted to the authorized wholesale distribution partner (PartsAuthority, The Parts House, or Rough Country) responsible for fulfilling your order. This is required to process and ship your purchase.
With payment processors
Payment transactions are processed by PayPal Commerce Platform. PartsDirect.parts does not store, access, or retain your card numbers. Please review PayPal's Privacy Policy for details on how they handle payment data.
With analytics and advertising services
We use Google Analytics, Google Ads, and Bing UET to understand site usage and serve relevant advertising. These services may use cookies and similar technologies to collect data. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
With performance monitoring services
We use Datadog RUM to monitor site performance and diagnose technical issues. This service collects session and performance data.
As required by law
We may disclose your information if required by law, court order, or government authority, or to protect the rights, property, or safety of RevolutionParts Inc, our customers, or others.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the site, remember your preferences, and serve relevant advertising. Cookies used on this site include:
- Essential cookies: Required for the site to function (shopping cart, session management)
- Analytics cookies: Google Analytics (GA4) — track site usage and performance
- Advertising cookies: Google Ads, Bing UET — enable remarketing and conversion tracking
- Performance cookies: Datadog — monitor site errors and load times
You can manage or disable cookies through your browser settings. Note that disabling cookies may affect site functionality. To opt out of interest-based advertising, visit aboutads.info or networkadvertising.org.
6. Data Retention
We retain personal information collected through this site indefinitely unless you request deletion. Order records and transaction data are retained as needed for legal, tax, and business purposes. If you wish to request deletion of your data, contact us at [email protected].
7. Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal and business retention requirements
- Opt-out of advertising: Opt out of interest-based advertising through your browser or the links in Section 5
To exercise any of these rights, contact us at [email protected].
8. California Residents — CCPA / CPRA Rights
This section applies specifically to California residents under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
California residents have the following rights:
- Right to Know: The categories of personal information we collect, use, disclose, and sell (we do not sell personal information)
- Right to Delete: Request deletion of personal information we have collected, subject to certain exceptions
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out of Sale/Sharing: We do not sell personal information. We do share data with advertising partners (Google, Bing) for behavioral advertising purposes. You may opt out of this sharing
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
To submit a CCPA request, contact us at [email protected] with the subject line "CCPA Privacy Request." We will respond within 45 days.
9. Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. All payment transactions are processed by PayPal Commerce Platform using industry-standard encryption. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Children's Privacy (COPPA)
PartsDirect.parts is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact us at [email protected] and we will delete it.
11. Links to Third-Party Sites
Our site may contain links to third-party websites, including our partner OEMPartsOnline.com and manufacturer sites. These sites have their own privacy policies and we are not responsible for their practices. We encourage you to review the privacy policy of any site you visit.
12. Governing Law
This Privacy Policy is governed by the laws of the State of Arizona, without regard to its conflict of law provisions. Any disputes arising from this policy shall be resolved in the courts of Maricopa County, Arizona.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the site following any changes constitutes acceptance of the updated policy. For material changes, we will provide more prominent notice.
14. Contact Us
If you have any questions about this Privacy Policy or how we handle your information, please contact us:
PartsDirect.parts — Privacy InquiriesOperated by RevolutionParts Inc
58 S. River Dr, Suite 101, Tempe, AZ 85288
📞 (602) 654-0207
✉️ [email protected]
🕐 Monday–Friday, 9am–5pm EST